Changes in Media Industry
There is no doubt that the media and advertising industry has gone through a series of changes and constant transformative processes over the years in a bid to maintain its customers, while also attracting new ones.
It is trite that the establishment and management of any company, including a media company, still need on its team those who are skilled and possess a persevering spirit. However, a high flying consultancy executive, Michael Kassan has advised emerging entrepreneurs that the success of any business depended more on those who were involved.
Michael Kassan, the Chief executive officer and Chairman of Media Link, urged budding entrepreneurs to remain focused on any opportunity they got to work with other companies, clients, and the customer base, and make delivering value at every given point a priority. While addressing a media outlet, Kassan noted that the development of robust and healthy relationships with clients, customers, and colleagues was a major determinant of the results a business ultimately records. He added that it was necessary to sustain a mutual relationship with the clients, customers, and colleagues.
Kassan’s Three Boxes
The company, MediaLink, was founded by Kassan in 2003 and it currently functions as the strategic advisory group partners to various companies globally. The company also offers their partner companies with practical strategies and insights tailored to assist them in making sustainable and logical business decisions as well as creating and seizing available opportunities. The company understands the importance of having quality members on its team as it claims to be a company that identifies and creates competitive advantages. The company also claims to offer ideas on growth strategies to companies, including start-ups and companies with established global presence.
While speaking in South France at the Cannes Lions communications and advertising festival in sometimes in June, Kassan reportedly told a news agency that he had certain principles that helped him determine those to have on his team. The MediaLink CEO illustrated that he had three different boxes which he ticked before hiring people to work with him. The first was to determine whether or not the person had integrity. The second was a determination of the intellectual soundness of such persons, and the last was to determine if it was fun to be around such a person.
Kassan noted that most people found his third requirement different from the norm, but he explained that it only meant that he tried to determine if it was fun to be around such a person. He added that he had to know if they were people who brought joy and who could be trusted to take charge of certain circumstances on his behalf. Ultimately, he explained that they had to be people who were trustworthy, capable of increasing his intellect and were good people to have on his team.
MediaLink is a company that works on media, advertising, media, technology, finance, and entertainment projects. The company prides itself on being able to identify and capitalize on opportunities and regards disruption as an excellent opportunity to discover new possibilities. MediaLink boasts of a quality team that provides clients with insights on how best to achieve extensive and sustainable growth.
The company has reportedly helped its clients to work on building, fixing and running their businesses. The company has also worked with marketing, sales, product and P+Ls teams at different points since it began operation.
Discourse at Cannes Festival
The Cannes Lion communications and advertising festival began in 1954. It was started by some cinema ad operators who drew their inspiration from the Cannes Film Festival and chose to launch an award event. The Festival always has in attendance a combination of tech companies, media owners, brand marketers and advertising agencies who come together to carry out business and exchange strategic ideas.
While speaking at the last event on the processes the media and advertising industry had to work with, the Procter & Gamble’s chief brand officer, Marc Pritchard, stated that the most significant trend in the media industry was mass disruption which has necessitated the reinvention of the process of brand building. Pritchard concluded that traditional media was becoming less prominent and the digital media was gaining more dominance.
